Earning media is getting harder and requires more human intelligence than ever before.

In an era of computer-generated mistrust, the role of PR is more vital than ever

The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation.

When fairness is no longer a doctrine, it must become a practice. Our democracy, in its present state, urgently requires this shift. For the media industry, it’s not just a question of ethical responsibility but an existential imperative. The very health of our democratic society might depend on it.

In a technically complex digital advertising landscape facing significant economic headwinds, success relies on efficiency and ensuring that every dollar spent on advertising delivers real, tangible value. The ability to choose the right partners is the first step to getting there.

The state of technology is never static, and the currently-unfolding AI revolution promises to revolutionize the human experience much as other digital technologies have in recent years.

Moving away from legacy proxy metrics and embracing actual performance advertising for TV allows brands to align their objectives with tangible outcomes, ultimately leading to improved ROAS and more effective advertising.

The homepage is where the value exchange takes place, where the relationships form and sustain themselves. As we transition to a new era of media exchange predicated on first-party data, the entire industry has a vested interest in getting it right.

Right now, our industry is seeing vastly differing views on how the next year will shake out. Let’s examine the major factors that are driving optimism and concern among industry analysts, journalists and thought leaders.

Economic contraction supercharges the need to show tangible results. The good news is that retail media networks and CTV can deliver that in spades.

There have been differing views on how the next year will shake out. Our Principal Analyst & VP of Strategy, Alex Wolf, examines the major factors that are driving optimism and concern among industry analysts, journalists, and thought leaders.

Broadsheet Communications' "Q4 State of Media Report" is geared toward agencies, publishers, ad tech companies, and intermediaries with a vested interest in helping their partners navigate this new landscape.