Broadsheet q4 state of media report

We’re pleased to share the latest edition of THE BROADSHEET. In the “Q4 State of Media Report,” we want to take a step back and look at the industry as a whole.

Our aim is to provide a clear framework for how value (and dollars) move through the industry and, by way of such a framework, to take a pulse on the state of media. We break it down into five key areas: buy-side, sell-side, enablement, conversion, and oversight. While categories are never perfect, these are broad enough to identify every critical link in the media value chain.

We found the secular trend of fragmentation impacting every corner of the industry. Contrary to belief, fragmentation is not wholly negative; but presents an opportunity for data and technology players who can help solve the complexity it has created.

Broadsheet Communications' "Q4 State of Media Report" is geared toward agencies, publishers, ad tech companies, and intermediaries with a vested interest in helping their partners navigate this new landscape.

Please reach out to us if there is a topic you would like to discuss. Our team would be happy to talk you through this report.