the broadsheet - doomsday gut-check

We are pleased to share the most recent edition of The Broadsheet. In this report, we discuss the topic that’s on everyone’s mind in ad tech - the health and future of our industry.

It’s March, and this year has already had its share of ups and downs. Due to the prevailing socioeconomic conditions around the world, businesses are being cautious about their investment and growth predictions for 2023. Consequently, the upcoming year is expected to witness intriguing developments in ad spending, audience behavior, and first-party data.

There have been differing views on how the next year will shake out. Our Principal Analyst & VP of Strategy, Alex Wolf, examines the major factors that are driving optimism and concern among industry analysts, journalists, and thought leaders.

There’s one thing everyone agrees on: the ad tech industry is undergoing rapid change - beyond the usual. But it’s a complicated picture.

We hope you can use this report to gain insight into the current climate and what the future may hold.

Please feel free to reach out if there is a topic related to our report that you would like to discuss further.