NOT ANOTHER AI REPORT
We are pleased to share the most recent edition of The Broadsheet. This report delves into the rapidly evolving world of AI and its impact on nearly all forms of communications, from media, PR, marketing, and corporate communications.
The rise of AI has been top-of-mind for brands, publishers, reporters and communications professionals, with generative AI tools capturing the industry's attention. But what does it mean for those who work in the PR and communications industries from a content, messaging, and strategy perspective?
As the media becomes more automated, comms need to become less so. For brands, this means having a real point of view on current trends that feeds back to an elegant and simplified messaging architecture. In tandem, comms agencies must become as invested in helping clients develop that point of view as they are in its dissemination.
This report examines the line that comms professionals should draw between human-led communications and machine-driven news. We explore how AI transforms content creation processes, enhances personalization efforts, improves recommendation algorithms, and enables more effective customer targeting strategies.
We hope you can use this report to gain insight into the current climate and what the future may hold.
Please reach out if there is a topic related to our report that you would like to discuss further.